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A brand is a person's gut feeling about a product, service or organization
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
Branding is the process of connecting good strategy with good creativity.
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When enough individuals arrive at the same gut feeling, a company can be said to have
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Brand Gap, Revised Edition, The | 1st edition | Pearson
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
